Ginny's roots actually extend back to 1922, when a resourceful young woman, Jennie Adler Graves, established Ye Olde Vogue Doll Shoppe in her home in Somerville, Massachusetts. The story is that a "friend", who knew of Jennie Grave's skill in sewing children's clothes, asked her to dress some dolls for a charity event. Unbeknownst to Jennie, the "friend" was selling the dolls instead of giving them to charity! Thus inspired, Jennie Graves began dressing and selling imported German dolls to Jordan Marsh, a well-known Boston department store.
THE BEST OF TIMES
Success followed success until 1948, when a sales dip in her line of existing dolls inspired Mrs. Graves to introduce an 8" plastic doll, the forerunner to Ginny. Store owners and consumers alike loved the new doll, and in 1951, Ginny was officially born, named after Jennie's daughter Virginia. From a point in 1949 where a 15,000 square foot warehouse was needed and Vogue employed 50 regular workers plus from 100 to 200 home sewers and did a sales volume of $239,000 a year, Vogue grew to a point in 1953 where annual volume reached $2,113,904. Ginny's success was assured.
Ginny was so popular that many tried to emulate her, and an entire group of 8" dolls appeared on the market in anticipation of securing some of the Vogue business and Ginny fans. By 1957, Ginny had reached over five million dollars per year in sales, and was a beloved fixture in most American households.
Mrs. Graves decided to retire in 1960, and her daughter Virginia and son in law Edwin Nelson continued to lead
the company until Mrs. Virginia Carlson's retirement in 1966. The company was then run entirely by Mr. Nelson until 1972 when the Vogue name was sold to
Between 1972 and 1995 Ginny had a succession of owners.
1972-1977 Tonka Corporation
1977-1982 Lesney Products Corporation
1984-1986 Meritus Industries
1986-1995 R.Dakin and Company
The transitional years were difficult for Ginny, as her care was transferred from one company to another. Each company, in its own way, added significantly to Ginny's history.
THE BEST OF TIMES PART II
In 1995 Ginny was reunited with The Vogue Doll Company name. The NEW Vogue Doll Company pledged to restore Ginny to her deserved place in the modern doll era, and has worked diligently since 1995 to achieve those ends. President Linda Smith has stated "Ginny, that engaging little girl of the 1950's does indeed have a place in the 21st century. Her well-loved image, love of fashion, and fun attitude are shining through, and there is much more to come! We hope you will share Ginny, The Best Of Times Part II with us."
The Vogue Doll Company is delighted to have created numerous Exclusive Dolls for prestigious doll organizations and clubs, including Fire-Flies, Modern Doll Collectors, and The United Federation of Doll Clubs, to name a few. Vogue Dolls was honored to produce Alice Leverett's 2010 UFDC National Convention Souvenir Doll for Chicago. Alice's doll, Marie Terese, was exquisitely designed with meticulous attention to detail. Alice's beautiful waredrobe sets desinged for Marie Terese quickly sold out at National, and are still highly sought after and prized today. Also in 2010, Vogue Doll announced Alice Leverett joined the company as Director of Design, bringing her wonderful artistic talents to Vogue Dolls.
During the 2011 UFDC National Convention, Ada Diedrich and Janet Gula presented The Vogue Doll Company with the First Ever Lifetime Corporate Membership to UFDC. Vogue Doll remians humbled and honored to have recieved such a prestigious award. This award would not have been possible without the generosity of Alice Leverett, Linda and Jim Smith, and David Smith. We all look forward to welcoming the next UFDC Lifetime Corporate Member to join Vogue in support of UFDC.
The best of times continued in 2012, when Vogue Dolls was chosen to create the UFDC National Convention Souvenir for New Orleans. Alice Leverett designed one of the cutest Just ME Dolls ever for Vogue's National Souvenir. A new head sculpt was created by Alice and she repainted the face to give Just ME the antique look desired. A Wardrobe designed by Alice was available for purchase at Convention and each costume set included a small doll. A paper table and chairs was given to everyone at Convention, and the little dolls from the wardrobe sets and a teddy bear that came with the Just ME doll all had a place to sit for a tea party. Just ME's box was designed by Alice to be an antique stove, and the playful Just ME UFDC National Souvenir set was complete.
The Vogue Doll Company would like to thank Carol Stover and Judith Izen, authors of Collector's Encyclopedia of Vogue Dolls, from which much of the above historical information was taken.
All material and images copyright 2013, The Vogue Doll Company, Inc. All Rights reserved worldwide. Ginny(R). Vogue Dolls(R), Vogue Dolls made with love (R), Just Me(R), Jill (R), and Wee Imp(R) are registered trademarks of Vogue Doll Company, Inc.